Our story…
How it all began?
« Good game” is a simple expression used at the end of a match to acknowledge fair play, respect, and trust between competitors.
At GOOD GAME!, it became something else: a commitment to make fairness in sport scientifically provable.
From a question that changed everything
The story begins in 2012, when Pierre Sallet, an expert in sports data and anti-doping, was approached by the justice system to analyze a suspected case of match manipulation. Beyond the investigation itself, a deeper question emerged: can intent to cheat be proven through science, not opinion? At the time, no method could meet that standard. That question marked the starting point of a long exploration — not of belief, but of evidence.
Over the following years, a new approach was built at the intersection of sports science, biomechanics, and performance data analysis. The objective: create a system that is measurable, reproducible, and legally defensible. Step by step, a new methodology emerged: one capable of transforming match footage into objective scientific evidence, detecting irregular patterns with a reliability exceeding 99%.
In 2018, the methodology was tested in real conditions, on a top-level football match under judicial mandate with no prior information and in live conditions. Anomalies were detected within minutes. By halftime, the analysis already pointed to a highly probable manipulation, later confirmed by the final result. For the first time, it was no longer a theory. Manipulation could now be identified scientifically, in real time, at elite level.
Between 2012 and 2019, the methodology was applied case by case. But something broader became clear: sports integrity is not only ethical, it is systemic and economic. Clubs, players, leagues, and betting systems were all impacted by the same invisible risk. In 2019, GOOD GAME! was created to scale this approach into a global scientific standard for sport.
In 2022, during the analysis of a World Cup qualifying match, the methodology revealed something unexpected. The same scientific principles used to detect manipulation could also be applied to refereeing decisions, not to judge it, but to understand it, structure it, and improve it. From this insight, REF-EVAL® was born: a system that transforms complex refereeing decisions into clear, reproducible analysis, helping raise consistency and quality across officiating.
GOOD GAME! now operates at the intersection of two missions:
- integrity protection
- decision-making improvement
From a single judicial question in 2012 to a global scientific approach today, the ambition remains the same: to make fairness in sport measurable, verifiable and trusted.